this screen is new and terrifying to me
(back after exams)
BBC America || Orphan Black Season 2 Trailer
Let’s talk for a moment about the absolute masterclass in advertising being put on by Orphan Black. It understand its audience - what its audience wants, how to give it just a tiny taste of how it wants, where its audience congregates, how its audience uses social media - and it really, really understands a trailer.
Within the first eight seconds, the trailer has given anyone new to the show all the information they’ll need to process what the show is about (clones from an illegal experiment, here are all the main ‘good’ ones, the name and the channel), while not boring the old audience (lightening flashes! beloved scenes of clones interacting! Sarah looking like she does!).
Then it moves on to the new material:
Stuff which doesn’t mean anything specific, but looks cool.
Sarah is running in the rain! Guns are being fired at something offscreen! Blood is dripping off a knife in shallow focus!
More glimpses of a Season 1 Mysterious Character
Rachel overseeing body disposal, Rachel schmoozing, Rachel confronting various characters which conversations were touched on in prior tiny teasers: Sarah, Paul, Cosima)
Talk about ‘not being owned’ and ‘no more games’ and ‘having only just begun,’ along with hints at conspiracy, all delivered obscurely enough and in such a way as to confuse the newbies, who are probably thinking ‘ok, so blonde clone and bald guy are devious and maybe working together, maybe playing each other … ‘
Cosima: “What are you gonna do? Just start shooting people?”
Deadpan Sarah: “Yeah.”
Sarah is kissing a new, bearded guy! Delphine and Cosima are also kissing!
Sarah tied and terrified in a shower.
Paul seemingly talking Sarah into giving herself/information up.
Delphine (presumably, though it could also be sneakily cut from two different scenes) examining a dead clone, which could be a bald/shaved Katja or Helena or could be unknown. This could mean she’s undercover in a morgue, sneaking into Leekie’s lab, or just trying to treat a sick Cosima and someone *else* is looking at a dead clone.
And now this one minute trailer aka as The Perfect Length, with its hashtags and its easy shareability, goes all over the interwebs for free.
The marketing and social media folks that BBC America has assigned to cover this show do their jobs very well. They’re engaging, humorous, they get the show, and are not annoying in the least
Men still have trouble recognizing that a woman can be complex, can have ambition, good looks, sexuality, erudition, and common sense. A woman can have all those facets, and yet men, in literature and in drama, seem to need to simplify women, to polarize us as either the whore or the angel.
These two guys are roommates and I fucking love hearing about the shit they do to each other
When Eddie takes Roger Rabbit into the back room at the bar where Dolores works to cut apart the hand-cuffs in Who Framed Roger Rabbit, the lamp from ceiling is bumped and swinging. Lots of extra work was needed to make the shadows match between the actual room shots and the animation for very little viewer benefit. Today, “Bump the Lamp” is a term used by many Disney employees to refer to going that extra mile on an effect just to make it a little more special, even though most viewers or guests will never notice it.
i was tweeting about hannibal last night and my phone, while i was typing out hannibal, autocorrected it to cannibal and all i could think of was someone on the show typing hannibal on their phone and “cannibal” hovers over it and they just stares at it for a while like ‘haha that’s not at all what i meant at all! what a weird thing to suggest’